This is the Verdear Program, from the Museu da Cana (Sugarcane Museum), located in the countryside of São Paulo state at the Engenho Central Farm. We had the honor of contributing to the narrative of the video presentation of this story. The challenge was to show its essence and purpose with simplicity and kindness, but […]
There is no more life as we knew it. What was normal before, has completely changed. With that, the way of communicating gains new configurations and other purposes – with that, businesses need to find their way. We have already said that, in order to remain relevant, brands, which at the moment are in the […]
The market is increasingly competitive. The constant increase in mergers and acquisitions, the strong presence of startups and the considerable increase in contact points to reach even the consumer contributes to an increasingly challenging scenario for the management of brands. Therefore, it is important that brands have a solid and clear Brand Architecture. A visual […]
