This is the Verdear Program, from the Museu da Cana (Sugarcane Museum), located in the countryside of São Paulo state at the Engenho Central Farm. We had the honor of contributing to the narrative of the video presentation of this story. The challenge was to show its essence and purpose with simplicity and kindness, but with great exuberance, to be used for fundraising.

Client: Museu da Cana

VERDEAR PROGRAM – Restoration and Environmental Education

Project: Script and Visual Identity

Verbal, visual, and sound narrative of the Verdear Program, for fundraising.

Inspiration

The connection between people and places motivated the script for this story. The verbal territory was extracted from the local culture, and the visual and sound territory was inspired by water, the origin of everything.

Through omniscient narration, Folklore created a captivating script that presents the essence and purpose of this Program.

Technical Sheet

Script and Visual Identity: Folklore Brand Storytelling in partnership with YEDIT + Na Pilha Ideias Sonoras

Photos: Alex Fisber and Isaias Reis

Image Capture: Fusion Creative Studio.

Approval: Leila Heck and Maria Esteves.